USC Annenberg

Content Design | UX Writing | Marketing Copywriting

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USC Annenberg was going through a digital rebrand, and I was brought on by the Marketing Team to help with the content strategy and website redesign. I was able to collaborate with the UX team to optimize the user journey on our website. I ideated and implemented renames for the menu bar and subsequent drop down menus. I also launched a resource blog to showcase all of the highlights of the institution. Other copywriting projects included writing copy for ads, digital publications and video scripts.